Wesley Bryan

Player Highlights

Not so long ago, after signing for a 101 in a fall tournament playing for the University of South Carolina during his junior year, Wesley Bryan briefly but seriously considered walking away from the game. Good thing he didn’t. Less than six years later, he owns a pair of Web.com Tour victories and one of the most intriguing resumés—millennial division—in golf. Along with his older brother, George, who was on his bag for his Chitimacha Louisiana Open victory in March, Wesley runs Bryan Brothers Golf, which has been cranking out entertaining, highly creative and often commercially successful trick-shot videos since 2014. Perhaps you saw the one recorded at Whistling Straits, the one sponsored by a big-name audio equipment company in which Wesley smashes mid-air drives served up by lob-wedge shots from George over the head of Rory McIlroy. Or the Road Hole Challenge at St. Andrews (in which George, himself a four-year star at South Carolina, edges Wesley, 2-1). If you didn’t, don’t worry: Somebody on Instagram, Snapchat, Vine, Facebook, Twitter or YouTube did. Bryan Brothers Golf boasts more than eight million total video views and 67,000-plus social media fans. Shortly after Wesley’s win in Louisiana, Fortune.com saluted the pair’s marketing prowess with a story headlined: “5 Branding Secrets From the Golf Brothers Dominating Social Media.” One of Wesley’s swing-tips for viral videos was “wear crazy socks. People love commenting (on them).” Side-business success aside, Bryan’s lone goal at the start of the year was to add “PGA TOUR member” to his resumé. At the El Bosque Mexico Championship presented by INNOVA in April, Bryan secured his 2016-17 TOUR card with a commanding four-shot victory over Brad Fritsch. The win put the Chapin, S.C., native one victory away from the Tour’s Three-Victory Promotion, whereby he would immediately earn TOUR status for the 2015-16 season.